PG Refinish, a global leader in automotive performance coatings, wanted to create a refreshed look, feel and message for one of its key product lines as it launched new products to enhance it. Over the last 15 years Ignition CBS has helped PPG to successfully launch many new and innovative products. Through working on these projects, we have gained in depth knowledge of the automotive refinish industry in general, as well as the various tools and systems that PPG offer – making us uniquely placed to deliver this rebrand.
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